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Looking Your Best on Video Calls

Author: Karim Orange
Looking Your Best on Video Calls

With Zoom and Facetime meetings becoming the new normal, it’s important to look your professional best. While it’s tempting to show up in a scarf and bare-faced to your meetings, why not use this opportunity to put your best-face-forward? Here are some simple tips to jazz up your video calls.


Find the Best Light

Good light is important. You don’t have to invest in expensive ring lights to get great light. Simply place your device (computer, phone, or tablet) in front of a window. Investing in a good webcam also makes a huge difference. Built-in computer cameras (no matter how good the computer), usually will not look as crisp as a good webcam. You can find a good webcam for around $100. 


Wear Something Flattering On Top

A nice shirt or blazer in a flattering color is best, along with simple jewelry (nothing too big or distracting). You don’t have to worry about what’s on the bottom since no one will see this on camera.

Now, Let’s Talk Makeup...

Makeup for video calls should be simple. It doesn’t have to take long, and you don’t have to be an expert. The key element to remember is that sometimes the camera can make you look one-dimensional (or flat). So it’s important to bring out key facial features. Let’s get started. 


It’s important to have even skin tone on camera since color imperfections have a tendency to show up. Pick Soft Focus Foundation in your shade and powder, powder, powder. Shine is not your friend on camera. The Perfecting Powder pressed or loose works wonders in the T- Zone, or anyplace you experience shine


The next step is to enhance key features for the camera. Let’s start with the brows. Lightly define the brows with the Brow Definer. If you are limited on time you can simply add Mesmerize Mascara after you finish your brows—and that’s it for eyes. If you have more time (which I recommend), add a versatile eyeshadow. I would recommend the Archetype Eyeshadow Quad. The color combinations work well on most skin complexions. There is also a shade that has a bit of shimmer in case you want to add a bit of pizazz for a date night video call. Don’t go overboard for the day, just bring out the crease area with a deeper tone, and enhance under the brow with a light tone. If you are an eyeliner gal, don’t forget the Eye Definer.


Next let’s add a little color on the cheeks and lips. I always love the Bronzing Powder to bring out cheeks. If you are in a hurry you can also swoop this across your eyes, and simply add mascara. If a bronzer is not up your alley try a Powder Blush that suits your complexion and swoop this across the apples of your cheeks. Next, let’s add some color to your lips. High Voltage Lipstick in either satin or matte is great. The key is you don’t want to pick a shade that is too dark or too light.

Other Tips


Do it! Don’t show up like you just woke up or came from the gym. Style your hair as if you were meeting someone over coffee for the first time.


Clean up clutter and close all doors that might be visible on camera. If time (or children) make this task impossible, try virtual backgrounds. Shutterstock offers some fun, free ones.


These simple tips will not only make you look your best, it will encourage others to step-up-their-game. It changes the tone and flow of the video call experience when you show you have made an effort to look good for your fellow attendees. It’s also a great time to try out a few tops that you haven’t gotten a chance to wear, and maybe get a compliment on how professional your makeup looks. All-in-all, the goal is to look presentable and have fun!

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