Krysia Boinis in her happy place, the garden; Kristine Keheley in her happy place, the easel
Originally published on the Free People Blog.
Here are two women who pursued authentic, natural beauty long before it became the trendy thing to do.
Krysia Boinis understands the power of plants and the alchemy of using simple, potent ingredients to create a product that is greater than the sum of its parts.
Kristine Keheley, a fine artist, sees color as a language with life force. Her masterful blending of mineral pigments creates Vapour’s palette of modern, classic Fine Art Infused Color.
Tell us how you came to find each other?
Kristine: We’ve been working together since 2000. I began in production for Krysia and her partner’s natural lip balm company. After about a year I became interested in formulating and tapped a natural vein of talent there, by experimenting with our product expansion from natural lip care into cosmetics and skin care. In 2009 Krysia and I launched Vapour. We collaborate on its vision, always infusing our desire to be both an inclusive and progressive company.
Why pursue natural beauty?
Krysia: Natural beauty is an intangible quality, a state of being that radiates from within. It’s worth pursuing because it’s authentic and it can’t be contained. I’m drawn to cultivate it inside and out with mindful choices and practices, and Vapour is one way I’m able to share it with others.
"Lava Falls" by Kristine, oil on canvas; Kristine's paints during a session
How has Taos New Mexico influenced Vapour?
Krysia: Taos is a natural beauty. There is a unique energy and light here. The sky itself is intoxicating. Taos also has a rich history of ancient and multicultural traditions that mingle with inventors, free-thinkers and artists. The result is a creative atmosphere with soulful depth, natural beauty and a sense of place and time. Taos is Vapour’s muse and allows me to be expansive and open to innovation. It is a source of inspiration for us.
Kristine: It’s a profound place. The light and landscape inspire me daily. The sustainable and creative values of the community are powerful reminders of the high bar we set for ourselves, as well as Vapour’s products.
Krysia applies Vapour during an in-store makeover; Siren Lipstick in Torrid
What aspect of Vapour has proven to be your greatest challenge?
Krysia: Greatest Challenge: Maintaining balance and a smile in a storm of obstacles.
Kristine: Challenge: Maintaining product consistency using organic ingredients — the character of the ingredients changes from crop cycle to crop cycle.
What has been your greatest reward?
Krysia Greatest Reward: Watching people light up from the inside when they feel beautiful.
Kristine Reward: Hearing feedback from women who find beauty in themselves as they see their skin improve.
What’s your company’s mantra?
Krysia: Innovation and Integrity.
Kristine: Quality. We work together to create experiences of quality and integrity.
Favorite Vapour product?
Krysia: Stratus Skin Perfecting Primer + Atmosphere Foundation = my best skin.
Kristine: Atmosphere Luminous Foundation. It’s what started this for me. Atmosphere Luminous fills in fines lines and makes my skin look perfect.
If you could change ONE thing in this world, what would it be and why?
Krysia: I would open every human heart on the planet. Imagine the possibilities if we were all open-hearted…
Kristine: The treatment of women. Women should feel safe from violence and have greater social and economic opportunities globally.
What does the word “free” mean to you?
Krysia: Free is a state of being where we are able to be our true selves. To create, express, love and be.
Kristine: Contact with the Universal flow. It manifests as a thriving, soaring joy and creativity.
BY CARRIE at FREE PEOPLE