We believe in living close to the land and being one with nature. Water stress impacts 44% of the world’s population and for us it’s personal.
In our arid, high desert home of Taos, New Mexico, we recognize water as a precious and limited resource. That’s why we’ve formulated 97% of our products without water. We use it where it’s appropriate––not as an easy filler.
Why is water used in so many cosmetics?
Water is an inexpensive and an effective solvent. It can dissolve many beneficial ingredients (including plant-based extracts, fruit acids and some vitamins) into solution to make them more available for skin.
Water is also used to make emulsions in which oil and water are combined into creams and lotions. In addition, water is an effective ingredient to thin out products for increased spreadability/payoff and for a light skin feel.
We use water in our Essential Daily Primer, which extends the wear time of any makeup you put on top of it. We also use water in our Mesmerize Mascara, which, after 8 years of research and testing, just can’t be water-free.
What types of makeup can be waterless?
Our foundation formulas are waterless. Each provides very different finishes and coverage for different skin types. Velvet Glow Foundation is a demi matte bio-serum and Soft Focus Foundation has a mousse-like texture and a natural satin finish. All of our lip and cheek products are waterless: from matte and satin High Voltage Lipsticks to creamy Aura Multi Sticks to shiny liquid Elixir Gloss and Velvet Gloss.
How does Waterless formulation benefit skin?
Anhydrous (waterless) formulation makes Vapour color cosmetics potent, effective and luxurious. Our products are full of emollient botanical extracts and nourishing antioxidant oils. These ingredients effectively feed skin, like skin care, while providing rich color and superior textures—all without the use of silicones and dimethicones. Some “clean” brands choose to use silicones and dimethicones but we’ve put these questionable ingredients on our NO list.
What’s the best way to minimize water in your beauty routine?
It’s easy to reduce water in your beauty routine by choosing when it’s best to use anhydrous and when it’s best to use water-based products. Think about what you’re trying to get out of the product. If you’re searching for concentrated skin nourishment look to products that are waterless.
Save water-based skincare for skin treatments with hydrophilic ingredients like fruit acids and water-soluble vitamins, like Vitamin C. Last but not least, be conscious of how you use running water by turning off the tap when brushing your teeth and consider turning off the shower when allowing hair conditioner to set and while shaving.