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Soft Focus Foundation

Soft Focus Foundation

$48.00

Flawless. Radiant Finish.

Rated 4.5 out of 5
Based on 311 reviews
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Free Carbon Neutral Shipping on US orders over $50

What is It?

Skin-honoring foundation with a radiant glow. Adjustable light-to-medium coverage. 

What does it do for me?

Get endless compliments on your skin (not your makeup). Flawless skin with a truly super-natural finish. Soothes and calms with Frankincense, Myrrh + Lotus. Foundation that acts like skincare.

Skin Type?

Great for all skin types. For balanced or dry skin, pair with any Vapour Primer. For oily skin, it's best with Matte Smoothing Primer

Activated with Untamed Botanicals

  • Soothes, calms + protects with Frankincense, Tulsi + Lotus
  • Nourishes with Myrrh

Deliberately Sustainable

  • Respectfully Anhydrous (waterless)
  • Made with 100% Daylight Solar
  • Beegan - Vegan Friendly + Ethically-Sourced Organic Beeswax (No bees are harmed!)
  • Terracycle® for recycling packaging
  • FSC Certified paper box
  • Always Cruelty Free

Unconventionally Clean

Soft Focus Foundation is formulated WITHOUT silicone, dimethicone, polyacrylamide, ethanolamine, FD&C pigments, parabens, nanoparticles, fillers, irradiated pigments and 1400+ banned ingredients.

Camellia Oleifera (Camellia) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Silica, Ricinus Communis (Castor) Seed Oil, Cera Alba (Beeswax/Cire d’Abeille)*, Isocetyl Stearoyl Stearate, Tocopherol (Vitamin E), Commiphora Myrrha (Myrrh) Oil, Citrus Bergamia Risso (Bergamot) Oil (Bergaptene-Free), Wildcrafted Boswellia Carteri (Frankincense) Gum, Ocimum Sanctum (Tulsi/Holy Basil) Leaf Extract*, Nelumbo Nucifera (Lotus) Leaf Extract*, Propanediol, Pentylene Glycol, Phenethyl Alcohol, Polyglyceryl-2-Caprate, Glyceryl Caprylate; May Contain +/-: Mica; CI 77891/Titanium Dioxide; CI 77491, CI 77492, CI 77499/Iron Oxides

*Organic
Plant derived
Mineral derived

30 ml / 1.0 fl oz

Learn more about our ingredients in our Ingredient Glossary.

Directions

For best results, prep skin with your favorite Vapour Primer. Shake Soft Focus Foundation well before use. Dot onto skin with fingertips. Buff in a circular motion with Vapour Foundation Brush moving from center of face outward. Build coverage as desired. For all day wear, set with Perfecting Powder using the Vapour Powder Brush.

Pro Tip

To make your foundation last all day long, roll a very small amount of Loose Perfecting Powder across the skin between primer and foundation. Then roll another light layer of powder to lock your look in place.

Elevate Your Makeup

Soft Focus Foundation. Natural. Healthy. Clean. Cruelty-free. Vapour is committed to supporting organic, plant based, non-toxic options.

Soft Focus Foundation
average rating 4.5 out of 5
Based on 4.5 Reviews
average rating 4.5 out of 5
Based on 311 reviews
  • 5 Stars
    233 Reviews
  • 4 Stars
    34 Reviews
  • 3 Stars
    22 Reviews
  • 2 Stars
    12 Reviews
  • 1 Star
    10 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
311 Reviews
Reviewed by Spring D.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Deep (Shades 150-170)
Skin Type
  • Combination
Rated 5 out of 5
Review posted

Surprisingly Good

At first I thought the shade would be way off, but the formula blended in so well, that the result was actually very natural-looking. The foundation is moisturizing and doesn't feel heavy on the skin, with light but buildable coverage. I have tried other clean foundation formulas, and this one is by far the best.

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Reviewed by Dee
I recommend this product
Age Range
30s
Skin Tone
Medium (Shades 120-130)
Skin Type
  • Balanced / Normal
Rated 5 out of 5
Review posted

Perfect consistency

I’m in love with the foundation formula! It’s light weight but covers perfectly

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Reviewed by Kelly Johnston
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Light (Shades 90-117)
Skin Type
  • Combination
Rated 5 out of 5
Review posted

Love this foundation!

Absolutely love this foundation! The shade was a perfect match. What I love is the lightweight soft feeling on the skin but the coverage was amazing and left a nice dewy, glowing finish. It’s a perfect foundation for everyday. Highly recommend!

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Reviewed by Courtney A.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Light (Shades 90-117)
Skin Type
  • Combination
  • Sensitive
Rated 5 out of 5
Review posted

Great liquid foundation!

Just a little bit of this foundation goes a long way! It offers full coverage, and made my skin look super smooth with a glow. When I was first putting it on I thought it would be a bit oily, but once the foundation settled into my skin I realized that clearly wasn't the case. The foundation stayed on throughout the evening without losing any of its coverage. I'd definitely recommend trying this product!

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Reviewed by Christina N.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Medium (Shades 120-130)
Skin Type
  • Combination
Rated 4 out of 5
Review posted

Glowing

I haven’t used a liquid foundation in awhile and have been looking for a clean brand. A little goes a long way and spreads even only and easily when using with the Vapour foundation brush. With my combination skin, I did provide a nice glow but at times also made me look a bit too oily.

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Luminous Shade Chart
Soft Focus Shade Chart
Velvet Glow Shade Chart
Empty Shade Chart