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CLEAN DEODORANT

CLEAN DEODORANT

Reveal Yourself

Skin-honoring, clean color. Activated by untamed botanicals. Energized by the mystic spirit of Taos.

ABOUT

ABOUT

HIGHER INTENTIONS

Mindful of the desert’s precious resources, our unconventional makeup is deliberately sustainable.

VALUES

VALUES

170S – deepest, neutral undertones 090S – lightest, neutral undertones 125S – medium, neutral yellow undertones 123S – light medium, yellow undertones 090S – lightest, neutral undertones 100S – lightest, pink undertones 110S – very light, pink undertones 112S – very light, yellow undertones* 115S – light, neutral undertones 117S – light, yellow undertones* 120S – light medium, pink undertones 130S – medium, yellow undertones 133S – medium tan, neutral undertones 135S – medium tan, yellow undertones 140S – tan, red undertones 145S – tan, yellow undertones 150S – medium deep, red undertones 155S – medium deep, yellow undertones 160S – deep, red undertones 165S – deep, yellow undertones 170S – deepest, neutral undertones 090S – lightest, neutral undertones 100S – lightest, pink undertones 090S – lightest, neutral undertones 110S – very light, pink undertones 112S – very light, yellow undertones* 100S – lightest, pink undertones 110S – very light, pink undertones 112S – very light, yellow undertones* 115S – light, neutral undertones 115S – light, neutral undertones 117S – light, yellow undertones* 117S – light, yellow undertones* 120S – light medium, pink undertones 120S – light medium, pink undertones 123S – light medium, yellow undertones 123S – light medium, yellow undertones 123S – light medium, yellow undertones 125S – medium, neutral yellow undertones 125S – medium, neutral yellow undertones 130S – medium, yellow undertones 130S – medium, yellow undertones 133S – medium tan, neutral undertones 133S – medium tan, neutral undertones 135S – medium tan, yellow undertones 135S – medium tan, yellow undertones 140S – tan, red undertones 140S – tan, red undertones 140S – tan, red undertones 145S – tan, yellow undertones 145S – tan, yellow undertones 150S – medium deep, red undertones 150S – medium deep, red undertones 155S – medium deep, yellow undertones 155S – medium deep, yellow undertones 155S – medium deep, yellow undertones 160S – deep, red undertones 160S – deep, red undertones 165S – deep, yellow undertones 165S – deep, yellow undertones 170S – deepest, neutral undertones 135S – medium tan, yellow undertones 145S – tan, yellow undertones 100S – lightest, pink undertones 110S – very light, pink undertones 112S – very light, yellow undertones* 115S – light, neutral undertones 117S – light, yellow undertones* 120S – light medium, pink undertones 123S – light medium, yellow undertones 125S – medium, neutral yellow undertones 130S – medium, yellow undertones 133S – medium tan, neutral undertones 135S – medium tan, yellow undertones 140S – tan, red undertones 145S – tan, yellow undertones 150S – medium deep, red undertones 155S – medium deep, yellow undertones 160S – deep, red undertones 165S – deep, yellow undertones 170S – deepest, neutral undertones 155S – medium deep, yellow undertones 160S – deep, red undertones 165S – deep, yellow undertones 170S – deepest, neutral undertones Soft Focus Foundation Soft Focus Foundation
170S – deepest, neutral undertones
170S – deepest, neutral undertones
090S – lightest, neutral undertones
125S – medium, neutral yellow undertones
123S – light medium, yellow undertones
090S – lightest, neutral undertones
100S – lightest, pink undertones
110S – very light, pink undertones
112S – very light, yellow undertones*
115S – light, neutral undertones
117S – light, yellow undertones*
120S – light medium, pink undertones
130S – medium, yellow undertones
133S – medium tan, neutral undertones
135S – medium tan, yellow undertones
140S – tan, red undertones
145S – tan, yellow undertones
150S – medium deep, red undertones
155S – medium deep, yellow undertones
160S – deep, red undertones
165S – deep, yellow undertones
170S – deepest, neutral undertones
090S – lightest, neutral undertones
100S – lightest, pink undertones
090S – lightest, neutral undertones
110S – very light, pink undertones
112S – very light, yellow undertones*
100S – lightest, pink undertones
110S – very light, pink undertones
112S – very light, yellow undertones*
115S – light, neutral undertones
115S – light, neutral undertones
117S – light, yellow undertones*
117S – light, yellow undertones*
120S – light medium, pink undertones
120S – light medium, pink undertones
123S – light medium, yellow undertones
123S – light medium, yellow undertones
123S – light medium, yellow undertones
125S – medium, neutral yellow undertones
125S – medium, neutral yellow undertones
130S – medium, yellow undertones
130S – medium, yellow undertones
133S – medium tan, neutral undertones
133S – medium tan, neutral undertones
135S – medium tan, yellow undertones
135S – medium tan, yellow undertones
140S – tan, red undertones
140S – tan, red undertones
140S – tan, red undertones
145S – tan, yellow undertones
145S – tan, yellow undertones
150S – medium deep, red undertones
150S – medium deep, red undertones
155S – medium deep, yellow undertones
155S – medium deep, yellow undertones
155S – medium deep, yellow undertones
160S – deep, red undertones
160S – deep, red undertones
165S – deep, yellow undertones
165S – deep, yellow undertones
170S – deepest, neutral undertones
135S – medium tan, yellow undertones
145S – tan, yellow undertones
100S – lightest, pink undertones
110S – very light, pink undertones
112S – very light, yellow undertones*
115S – light, neutral undertones
117S – light, yellow undertones*
120S – light medium, pink undertones
123S – light medium, yellow undertones
125S – medium, neutral yellow undertones
130S – medium, yellow undertones
133S – medium tan, neutral undertones
135S – medium tan, yellow undertones
140S – tan, red undertones
145S – tan, yellow undertones
150S – medium deep, red undertones
155S – medium deep, yellow undertones
160S – deep, red undertones
165S – deep, yellow undertones
170S – deepest, neutral undertones
155S – medium deep, yellow undertones
160S – deep, red undertones
165S – deep, yellow undertones
170S – deepest, neutral undertones
Soft Focus Foundation
Soft Focus Foundation
170S – deepest, neutral undertones

Soft Focus Foundation

Soft Focus Foundation

$48.00

Flawless. Radiant Finish.

Rated 4.5 out of 5
Based on 311 reviews
Write A Review
Shade Chart
Free Carbon Neutral Shipping on US orders over $50
About Ingredients How to Wear

What is It?

Skin-honoring foundation with a radiant glow. Adjustable light-to-medium coverage. 

What does it do for me?

Get endless compliments on your skin (not your makeup). Flawless skin with a truly super-natural finish. Soothes and calms with Frankincense, Myrrh + Lotus. Foundation that acts like skincare.

Skin Type?

Great for all skin types. For balanced or dry skin, pair with any Vapour Primer. For oily skin, it's best with Matte Smoothing Primer. 

Activated with Untamed Botanicals

  • Soothes, calms + protects with Frankincense, Tulsi + Lotus
  • Nourishes with Myrrh

Deliberately Sustainable

  • Respectfully Anhydrous (waterless)
  • Made with 100% Daylight Solar
  • Beegan - Vegan Friendly + Ethically-Sourced Organic Beeswax (No bees are harmed!)
  • Terracycle® for recycling packaging
  • FSC Certified paper box
  • Always Cruelty Free

Unconventionally Clean

Soft Focus Foundation is formulated WITHOUT silicone, dimethicone, polyacrylamide, ethanolamine, FD&C pigments, parabens, nanoparticles, fillers, irradiated pigments and 1400+ banned ingredients.

Camellia Oleifera (Camellia) Seed Oil*, Helianthus Annuus (Sunflower) Seed Oil*, Silica‡, Ricinus Communis (Castor) Seed Oil†, Cera Alba (Beeswax/Cire d’Abeille)*, Isocetyl Stearoyl Stearate†, Tocopherol (Vitamin E)†, Commiphora Myrrha (Myrrh) Oil†, Citrus Bergamia Risso (Bergamot) Oil (Bergaptene-Free)†, Wildcrafted Boswellia Carteri (Frankincense) Gum†, Ocimum Sanctum (Tulsi/Holy Basil) Leaf Extract*, Nelumbo Nucifera (Lotus) Leaf Extract*, Propanediol†, Pentylene Glycol†, Phenethyl Alcohol†, Polyglyceryl-2-Caprate†, Glyceryl Caprylate†; May Contain +/-: Mica‡; CI 77891/Titanium Dioxide; CI 77491, CI 77492, CI 77499/Iron Oxides

*Organic
†Plant derived
‡ Mineral derived

30 ml / 1.0 fl oz

Learn more about our ingredients in our Ingredient Glossary.

Directions

For best results, prep skin with your favorite Vapour Primer. Shake Soft Focus Foundation well before use. Dot onto skin with fingertips. Buff in a circular motion with Vapour Foundation Brush moving from center of face outward. Build coverage as desired. For all day wear, set with Perfecting Powder using the Vapour Powder Brush.

Pro Tip

To make your foundation last all day long, roll a very small amount of Loose Perfecting Powder across the skin between primer and foundation. Then roll another light layer of powder to lock your look in place.

Elevate Your Makeup

Soft Focus Foundation. Natural. Healthy. Clean. Cruelty-free. Vapour is committed to supporting organic, plant based, non-toxic options.

Soft Focus Foundation
average rating 4.5 out of 5
Based on 4.5 Reviews
Write a Review
average rating 4.5 out of 5
Based on 311 reviews
  • 5 Stars
    233 Reviews
  • 4 Stars
    34 Reviews
  • 3 Stars
    22 Reviews
  • 2 Stars
    12 Reviews
  • 1 Star
    10 Reviews
86% of reviewers would recommend this product to a friend
Customer photos and videos
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311 Reviews
Reviewed by Spring D.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Deep (Shades 150-170)
Skin Type
  • Combination
Rated 5 out of 5
Review posted

Surprisingly Good

At first I thought the shade would be way off, but the formula blended in so well, that the result was actually very natural-looking. The foundation is moisturizing and doesn't feel heavy on the skin, with light but buildable coverage. I have tried other clean foundation formulas, and this one is by far the best.

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Reviewed by Dee
I recommend this product
Age Range
30s
Skin Tone
Medium (Shades 120-130)
Skin Type
  • Balanced / Normal
Rated 5 out of 5
Review posted

Perfect consistency

I’m in love with the foundation formula! It’s light weight but covers perfectly

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Reviewed by Kelly Johnston
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Light (Shades 90-117)
Skin Type
  • Combination
Rated 5 out of 5
Review posted

Love this foundation!

Absolutely love this foundation! The shade was a perfect match. What I love is the lightweight soft feeling on the skin but the coverage was amazing and left a nice dewy, glowing finish. It’s a perfect foundation for everyday. Highly recommend!

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Reviewed by Courtney A.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Light (Shades 90-117)
Skin Type
  • Combination
  • Sensitive
Rated 5 out of 5
Review posted

Great liquid foundation!

Just a little bit of this foundation goes a long way! It offers full coverage, and made my skin look super smooth with a glow. When I was first putting it on I thought it would be a bit oily, but once the foundation settled into my skin I realized that clearly wasn't the case. The foundation stayed on throughout the evening without losing any of its coverage. I'd definitely recommend trying this product!

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Reviewed by Christina N.
Verified Reviewer
I recommend this product
Age Range
30s
Skin Tone
Medium (Shades 120-130)
Skin Type
  • Combination
Rated 4 out of 5
Review posted

Glowing

I haven’t used a liquid foundation in awhile and have been looking for a clean brand. A little goes a long way and spreads even only and easily when using with the Vapour foundation brush. With my combination skin, I did provide a nice glow but at times also made me look a bit too oily.

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Luminous Shade Chart
Soft Focus Shade Chart
Velvet Glow Shade Chart
Empty Shade Chart